Offset printing is a common printing technique where ink is transferred from a plate to a rubber blanket, and then onto the printing surface. It’s called “offset” because the ink is not directly applied to the paper, but is offset onto a rubber blanket first. This method is used for high-volume printing such as newspapers, magazines, brochures, stationery, and books. It produces high-quality, consistent results and is cost-effective for large quantities. Offset printing is known for its ability to reproduce vibrant colors and sharp images, making it a popular choice for many commercial printing needs.